Studio Marelle was founded in San Francisco with a simple belief. Products work better when they are shaped by the people who use them. Before we existed as a studio, we spent years inside product, research, and service roles, watching teams move fast but often without a clear connection to their users’ real lives. Good ideas were being built. Features were shipping. But something was missing.

The name "Marelle," inspired by the French word for hopscotch, reflects the way we see growth. It is not linear. It is iterative, playful, and full of moments where you pause, adjust your footing, and move forward with intention. We designed our practice around supporting those moments.

Today, Studio Marelle is a San Francisco–based, globally minded partner for teams who want to build with clarity. We bridge insight and execution, translating real human behavior into decisions that create momentum across your product and your culture.

Partnership Over Prescription: We work with teams, not over them. Every engagement is shaped around your goals, your culture, and the realities of your workflow. Our role is to add clarity and to integrate seamlessly so progress feels collaborative and grounded rather than imposed.

Strategy Rooted in Human Insight: We believe great strategy starts with understanding how people move through their world. Real behavior is our compass. We translate those lived experiences into clear decisions, sharp roadmaps, and product directions that hold up in the real world, not just in slide decks.

Growth as an Iterative Journey: Inspired by the name Marelle, we see growth as a series of intentional steps rather than a straight line. We value adaptability, curiosity, and forward movement. Every project is an opportunity to refine, adjust, and build momentum toward something stronger.